Managing a Facebook business page requires organisation, strategy, and an investment of your time. It’s a fantastic place to answer questions clients may have, and offer valuable tips and advice that will make them want to try your products and services. Facebook Etiquette TipsĪ Facebook business page is where you can offer potential clients a taste of what their experience and interaction with you might be like. This shift in the way potential clients seek out information to make buying decisions has formed a new area of expertise: “Netiquette”, “Techno-etiquette”, or simply “Social Networking Etiquette” is the new skill to develop if you want your business to get a positive reputation online. How you interact with your clients and colleagues on these platforms can establish you as the “go-to expert”, and your business as a “trusted authority”. Your business’s reputation on social media platforms such as Facebook, Twitter, and LinkedIn are critical to the future success of your business. Some of this information will be gathered from your website (which you have total control over), but much of it will be gathered from social media. Instead of seeking word-of-mouth from family and friends, potential clients will also perform a search online to find out as much information as possible about your business, your products and services, and other client’s experiences. Today however, social media has changed the way potential clients seek information and validation about your products and services. As long as your business generated positive word of mouth, new clients would arrive with enthusiasm and approval. Why is netiquette important? Prior to social media, potential clients would often make buying decisions based on recommendations from family and friends.
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